Exploration is entering a new era
We must meet a sizeable challenge “planning and selling” transformational travel experiences that favour personal development and, also, a global change.
The sense of smell, touristic memory
The sense of smell, the most powerful of our senses, which determines the identity of a place and the associated emotion, is an essential aspect of the customer experience. Its use is at the heart of new approaches and trends in the tourism sector. The context of tourism is ideal for developing an olfactive identity or “signature” to communicate with customers from the promotion stage. Duplicating experiences at different stages in the traveller’s journey makes it a major strategic tool.