Several experts with a solid expertise in their field accompany the Welcome City Lab startups in their development and provide them with a vision as well as complementary keys to understanding the ecosystem.

Whether they have worked in the world of tourism, within large groups or through their entrepreneurial experience, these experts share their experiences and accompany the startups individually in order to have the best follow-up of the problems encountered by the latter.




Event & Innovation

Marketing and Innovation Director at Unimev, Anthony Fauré accompanies the event industry's reflections on subjects such as customer experience, community involvement, phygital strategies and the hybridization of uses and services, through tools and expert meetings organized throughout the year. In this perspective, he leads a network of actors (incubators, clusters, media, companies, schools, associations) to create knowledge and innovations through decompartmentalisation. He is also Editor-in-Chief of the Innovatoire, a collaborative think tank dedicated to foresight on trade fairs and events.


Aude Fraïoli

Marketing & Communication

After more than 15 years working in the media and entertainment industry, Aude has developed solid communication skills. Always guided by her desire to "make people aware" and her thirst for discovery, she has been able to accompany and integrate SMEs as well as large French and international groups. Today she accompanies startups, entrepreneurs and students on their personal and professional communication path, while developing her own project Mini Graffiti dedicated to the re-enchantment of the city.


Rodolphe LENOIR /

Business development and organisational transformation

Rodolphe Lenoir is the founder of R2LAB, a consultancy firm specialising in the transformation and development of organisations in the mobility, hospitality, events and smart city sectors. 

Rodolphe has held various management positions at Air France, notably as Director of Global Distribution, at Carlson Wagonlit Travel and at Vacances Bleues, as a member of the Management Board. 


Jérémy Navon /

Speaking out and Storytelling

Co-founder of Pitch My Startup, lecturer at Ecole Polytechnique and HEC, over the past 7 years, Jeremy has coached more than 2000 entrepreneurs on their pitch and helped them raise more than €300M. Jeremy has also accompanied the French startup delegation to CES in Las Vegas for the past 3 years with Business France.



International relationships

With her long and varied experience within Business France and her commitment to the Agency's public service mission, Viviane is ready to listen to companies, advise them and support them in their export development. After many exciting years working in the sports sector, Viviane specialises in supporting companies in the leisure, tourism and cultural sectors.



Special tourism investment fund (hospitality)

Matthieu Chavanel began his career as an entrepreneur and continued it in fundraising consulting, specialising in new technologies. He joined EXTENDAM at its creation in 2013 as a business manager and at the same time keeps a close eye on new technologies and new concepts that benefit the hospitality sector. He has carried out numerous transactions on both boutique hotels and branded establishments and is also active in lifestyle brands. Today, he is a Senior Advisor at Extendam and is developing a hotel group specialising in hotels in intermediate cities.