Laurent La Rocca - Co-founder and CEO, The Treep
Nabila Iken - Head of R&D, The Treep
Florian Principale - Head of Communication on Sustainable Development at Vaovert
[Startup Article] Preserving your pleasure whilst preserving the planet thanks to high quality vacations
Marie-Pierre Vincent - Co-founder of We Go GreenR
Although the railways and airlines very quickly turned to new technologies to optimise and simplify client pathways, in the hotel industry the relationship with digital tools is more ambivalent. Smart Hotels that put technology at the heart of every level of the concept inspire desire and mistrust in equal measure.
The sense of smell, the most powerful of our senses, which determines the identity of a place and the associated emotion, is an essential aspect of the customer experience. Its use is at the heart of new approaches and trends in the tourism sector. The context of tourism is ideal for developing an olfactive identity or “signature” to communicate with customers from the promotion stage. Duplicating experiences at different stages in the traveller’s journey makes it a major strategic tool.